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EU Softens 2035 EV Targets, Raising Concerns Among Electric Vehicle Startups

EU Delays Full EV Transition, Sparking Debate Among Startups and Industry Leaders

Europe’s ambitious push toward a zero-emission automotive future has hit a pause. The European Commission has revised its 2035 plan to phase out gas-powered cars, citing the need for flexibility amid industry pressures.

Instead of mandating that all new cars be zero-emission vehicles by 2035, the updated proposal would permit up to 10% of new sales to be hybrid or other partially polluting vehicles, provided manufacturers purchase carbon offsets to balance emissions. This adjustment is part of the Commission’s wider Automotive Package, aimed at supporting Europe’s car industry in becoming both environmentally sustainable and globally competitive.


Traditional Carmakers Welcome Breathing Space

If approved by the European Parliament, the shift would likely appease longstanding European carmakers that have requested more time to transition beyond hybrid models. These firms face stiff competition from Tesla and the influx of affordable electric vehicles (EVs) from China.

Yet, the change has created a divide within the EV startup community.

“China already dominates EV manufacturing,” said Craig Douglas, partner at climate-focused venture capital firm World Fund. “If Europe doesn’t compete with clear, ambitious policy signals, it will lose leadership of another globally important industry — and all the economic benefits that come with it.”

Douglas was among the signees of “Take Charge Europe,” an open letter to European Commission President Ursula von der Leyen, published in September. Executives from Cabify, EDF, Einride, Iberdrola, and multiple EV startups urged the Commission to maintain the original 2035 zero-emission target.

Despite the appeal, traditional automakers — responsible for 6.1% of total EU employment — successfully applied pressure to influence the policy shift.


Industry Divisions and Infrastructure Concerns

Opinions remain split even within the automotive sector. A Volvo spokesperson told Swedish media that “backing down on long-term commitments in favor of short-term gains risks undermining Europe’s competitiveness for many years to come.” Unlike Mercedes-Benz and other manufacturers, Volvo expressed confidence in meeting the original 2035 ban but advocated for increased investment in charging infrastructure — an area critics fear the revised policy may neglect.

Issam Tidjani, CEO of Berlin-based EV charging marketplace Cariqa, echoed these concerns:
“History shows that this kind of flexibility has never worked out well. It delays scale, weakens learning curves, and ultimately costs industrial leadership rather than preserving it.” Tidjani also signed the Take Charge Europe letter.


The Battery Booster: A Step Forward?

Acknowledging supply chain and infrastructure challenges, the Commission included the “Battery Booster” within its Automotive Package. The initiative will invest €1.8 billion (~$2.11 billion) to develop a fully European-made battery supply chain, aiming to boost local production and secure supply.

Verkor, a French EV battery startup, welcomed the plan. The company, which recently launched its first large-scale lithium-ion battery factory in Northern France, described the Booster as “a necessary step to scale up Europe’s battery industry,” noting hopes to succeed where Swedish battery maker Northvolt faced challenges.


Mixed Signals for the EU EV Market

Despite the Battery Booster, many industry observers question whether it compensates for what they perceive as negative signals regarding Europe’s commitment to decarbonization-driven economic growth.

Traditional carmakers have also voiced concerns that carbon offset requirements may increase vehicle costs for consumers, potentially undermining the competitiveness the policy revision intended to protect.

Uncertainty also surrounds the United Kingdom, which has not yet indicated whether it will mirror the EU’s revised 2035 combustion engine ban. Unlike the EU and the U.S., the U.K. has not imposed tariffs on Chinese EVs, despite their growing sales in the British market causing concern among domestic manufacturers.


The Road Ahead

The EU’s decision reflects the ongoing tension in climate and industrial policy: balancing immediate economic realities for established industries with the urgency of transitioning to cleaner technologies. The path chosen now will play a decisive role in whether Europe maintains global leadership in the electric vehicle market or cedes ground to competitors abroad.

Din Kumar
Author: Din Kumar

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