Smart Sponsorship (BETA)
Matchmaking for vetted events and the right brands
Smart Sponsorship is CBG’s new matchmaking feature (currently in BETA) designed to connect credible events with relevant sponsors, without the cold outreach.
Share your goals, audience, and budget, and we’ll curate opportunities and make warm introductions where there’s genuine fit.
What “Smart” actually means
Most sponsorship fails because it’s generic: the wrong brands get pitched, with unclear deliverables, at the wrong time.
Smart Sponsorship focuses on:
- Relevance (audience fit, brand alignment, geography, sector)
- Clarity (deliverables and expectations up front)
- Credibility (vetted organisers + sensible sponsor criteria)
- Introductions that make sense (curated, not spammy)
Read about 5 real benefits of being an event sponsor, the smart way
So Simple, It Will Blow Your Mind
1) You submit a quick form
Tell us your preferences: goals, audience, industry, timing, budget range, and what you’re open to.
2) We vet and review
We review the submission to confirm it’s a fit for the programme and request any missing info (if needed).
3) We match you with opportunities
We curate potential matches based on your criteria—then shortlist the best ones.
4) We send warm introductions
When there’s strong alignment, we introduce both sides and share a simple snapshot (audience + deliverables + options).
5) You decide
You’re always in control. Proceed, pause, negotiate, or pass—no pressure.
Sponsor smart with four key principles
Matchmaking
According to your preferences
Cashback
Renewing partner rebates
Double Reach
We promote your company also
guarentee
On annual events we’ve attended