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Brands can now get free ads on Twitter by advertising on the platform

Elon Musk, the visionary entrepreneur and CEO of SpaceX and Tesla, has been making headlines for his recent takeover of Twitter. While his impact on the platform has been significant, it has also had an unintended consequence for the social media giant’s ad business. In an effort to win back advertisers, Twitter is now offering free ad space to brands that advertise on its platform.

According to a report from the Wall Street Journal, Twitter is offering to match advertisers’ ad spending up to $250,000. This is a significant move for the company, as it looks to regain its footing in the competitive world of online advertising. The Journal cites emails that it reviewed as the source of this information.

Twitter has yet to comment on the reports, but if true, this move would be a major shift in strategy for the company. In the past, Twitter has relied heavily on its advertising revenue as a key source of income. However, the platform has struggled to maintain its market share as other social media giants, such as Facebook and Instagram, have taken over.

Elon Musk’s takeover of Twitter has brought a renewed sense of energy to the platform. His tweets, which often focus on technology and innovation, have attracted a large following, and his presence on the platform has helped to raise the profile of Twitter. However, it has also led to a decline in the number of brands advertising on the platform.

This is not the first time that Twitter has tried to lure brands back to its platform. In the past, the company has offered a variety of incentives and discounts to attract advertisers. However, these efforts have not been successful in reversing the trend of declining ad revenue.

It remains to be seen whether Twitter’s latest efforts will be successful in bringing brands back to the platform. However, one thing is certain – the social media giant is leaving no stone unturned in its quest to regain its place as a top player in the world of online advertising. With the backing of a visionary like Elon Musk, Twitter may just be able to pull it off.

Twitter has not yet commented on the report, but the company’s advertising business will likely be a major focus for the company in the coming months. With the help of free ad space, Twitter hopes to attract more brands to the platform and increase its ad revenue. With the backing of a visionary like Elon Musk, Twitter may just be able to pull it off.

by Paul Britton

Full-time CBG author covering everything from business to wellbeing news, in Cyprus. and abroad.


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