Lusine is a Director at Vestnik Kipra Group, a group of companies that works with the Russian-speaking and expat communities in Cyprus. The key fields of activity are publishing, event management, and PR consulting in business development and communications. She holds an MBA with a specialization in marketing. Before joining Vestnik Kipra, for several years she has been working as a customer relationship manager in one of the business consulting firms in Cyprus where she was able to foster strong client connections and drive business growth.

She is also passionate about helping companies that offer sustainable products and services communicate their message with clarity and purpose. This commitment led her to establish www.natureallydone.com, where she shares her own honest journey to the sustainability. The website also became a platform focused on promoting brands that prioritize nature, transparency, and conscious choices. Through this work, she supports mission-driven businesses in sharing their values and building meaningful connections with their audiences.